Where Smart B2B Companies Find Their Best Copywriters and Case Study Writers
Finding the right writer for your B2B content can make or break your marketing efforts. Whether you need compelling case studies that showcase real results or persuasive copy that converts prospects into customers, the platform you choose matters. This list walks you through nine marketplaces where businesses regularly find talented B2B copywriters and case study specialists. Each platform has its own strengths, pricing models, and writer pools, so you can pick the one that fits your budget, timeline, and quality expectations.
- Legiit
Legiit stands out as a marketplace built specifically for digital marketing services, including B2B copywriting and case study creation. The platform focuses on vetted professionals who specialize in marketing content, so you’re not sifting through hobbyists or generalists.
What makes Legiit particularly useful is its transparent pricing structure. Writers list their services with clear deliverables and fixed prices, which means no surprises when the invoice arrives. You can browse portfolios, read client reviews, and compare writers side by side before making a decision.
The platform also offers varying service tiers, from quick turnaround projects to more involved collaborations. If you need someone who understands B2B sales cycles and can translate technical features into customer benefits, Legiit‘s focused community makes that search considerably easier.
- Contently
Contently operates as both a content marketing platform and a talent network. The marketplace connects brands with experienced freelance writers who have been vetted through a detailed application process. Only a small percentage of applicants get accepted, which means the quality bar sits relatively high.
The platform shines when you need writers who can handle complex B2B topics with authority. Many of the writers in their network have industry-specific backgrounds, whether that’s SaaS, healthcare, finance, or manufacturing. This expertise matters when you’re creating case studies that need to demonstrate ROI or explain technical implementations.
Contently also provides project management tools and analytics, so if you’re planning ongoing content campaigns rather than one-off projects, the platform supports that workflow. Pricing tends to run higher than general freelance marketplaces, reflecting the caliber of writers and the additional platform features.
- WriterAccess
WriterAccess gives you access to thousands of freelance writers organized by skill level, indicated by a star rating system. You can search for writers based on their expertise, writing samples, and rates, then invite specific writers to your projects or post an open assignment.
The platform includes built-in tools for content briefs, approval workflows, and revisions. If you’re managing multiple content projects simultaneously or working with a team that needs to review and approve work, these features streamline the process considerably.
For B2B copywriting and case studies, you can filter for writers with relevant industry knowledge and review their portfolios before hiring. The pricing varies widely depending on the writer’s star level, which gives you flexibility to match your budget with your quality requirements. Some companies use lower-tier writers for blog posts and reserve higher-tier talent for important case studies and sales collateral.
- Scripted
Scripted maintains a curated network of freelance writers who specialize in content marketing. The platform screens writers before allowing them to join, and each writer profile includes industry specializations, writing samples, and client ratings.
What sets Scripted apart is its focus on ongoing content relationships rather than one-time gigs. You can work with the same writer repeatedly, which becomes valuable when they learn your brand voice, product offerings, and target audience. This consistency matters especially for case studies, where maintaining a similar structure and tone across multiple customer stories creates a more cohesive library.
The platform offers both a la carte pricing for individual pieces and subscription plans if you need regular content production. Their project management interface lets you provide detailed briefs, communicate with writers, and request revisions until the content meets your standards.
- Compose.ly
Compose.ly functions as a managed content service with an emphasis on quality control. Rather than browsing writer profiles yourself, you work with a content strategist who matches you with writers from their vetted network based on your needs and industry.
This approach works well if you want someone else to handle the vetting and quality assurance. The platform’s team reviews all content before it reaches you, which adds another layer of editing and fact-checking. For B2B case studies that will be used in high-stakes sales situations, this extra review can prevent embarrassing errors or weak positioning.
The service model means less direct control over writer selection, but it saves time on the hiring and management side. Pricing reflects the managed service approach and typically runs higher than self-service marketplaces. Companies that need reliable, consistent quality without investing time in writer management often find this model worth the premium.
- Skyword
Skyword operates as an enterprise content marketing platform with an integrated freelance network. The platform serves larger B2B companies that need content at scale, with project management, workflow automation, and performance analytics built in.
Their writer network includes journalists, subject matter experts, and specialized B2B writers. When you need case studies that require interviewing customers, synthesizing technical information, and presenting data compellingly, Skyword’s pool includes writers with those specific skills.
The platform isn’t the right fit for small one-off projects or tight budgets. It’s designed for companies running substantial content programs where coordination, consistency, and measurement matter as much as the writing itself. If you’re producing dozens of case studies, white papers, and thought leadership pieces quarterly, Skyword’s infrastructure supports that level of production.
- Verblio
Verblio takes a different approach by letting you post content requests that multiple writers can claim. You receive submissions, review them, and only pay for the pieces you accept. This model works particularly well when you want to test different writing styles or aren’t sure exactly what you need.
For B2B copy and case studies, you can provide detailed briefs with background information, target audience details, and specific requirements. Writers who feel qualified will submit drafts, and you select the one that best matches your expectations. If none of the submissions work, you don’t pay anything.
The platform includes writers across various skill levels and industries. You can build relationships with writers whose work you consistently approve, eventually requesting them specifically for future projects. Pricing stays relatively affordable compared to premium managed services, making Verblio accessible for smaller B2B companies or those testing content marketing for the first time.
- ClearVoice
ClearVoice combines a freelance marketplace with content workflow tools and influencer discovery features. You can search their talent pool for writers with specific B2B experience, review portfolios and rates, and hire directly through the platform.
The marketplace emphasizes matching content creators with brands based on topic expertise and audience alignment. For case study writers, you can filter by industry knowledge, interview experience, and data presentation skills. The platform shows you actual work samples rather than just credentials, which helps you assess whether a writer’s style fits your needs.
ClearVoice also provides content calendar tools, assignment tracking, and approval workflows if you’re managing multiple writers or projects. The platform serves both one-time project needs and ongoing content partnerships, with pricing models that accommodate either approach. Companies appreciate the ability to manage their entire content operation in one place rather than juggling multiple tools and communication channels.
- Crowd Content
Crowd Content operates a marketplace where businesses post content projects and writers apply to take them on. You create a detailed brief describing your needs, budget, and timeline, then review applications from interested writers before selecting one.
The platform includes quality tiers, so you can specify whether you need standard content or premium work. For B2B case studies and sales-focused copy, the premium tier typically delivers better results since those writers have more experience with research-intensive and conversion-oriented content.
What makes Crowd Content practical is its straightforward process and reasonable pricing. You’re not paying for extensive platform features or managed services, just the writing itself. This works well for companies with clear briefs who can provide good direction but want to avoid the overhead of more complex platforms. The revision process is built in, and you can request changes until the content meets your specifications.
Each of these marketplaces offers a different balance of writer quality, pricing, and platform features. Your best choice depends on whether you value hands-on control, managed services, or something in between. Start by identifying your most important criteria: budget constraints, turnaround time, level of expertise required, or ongoing content needs. Try one or two platforms with smaller projects first to see which workflow and writer pool fits your company’s style. Once you find writers who understand B2B audiences and can deliver results-focused content, building those relationships will serve your marketing efforts far better than constantly searching for new talent.