Influencer Marketing on LinkedIn: 10 Actionable Ways to Start Earning as a Creator
LinkedIn has become a powerhouse for creators who want to build authority and turn their expertise into income. If you’re ready to move beyond posting and start earning, this guide is for you. These ten practical strategies will show you exactly how to monetize your LinkedIn presence, step by step. No theory or fluff, just real tactics you can put to work right away.
- Use Legiit to Offer Your Services Directly
Once you’ve built a following on LinkedIn, you need a simple way to turn that attention into income. Legiit is a platform where creators can list their services, from content writing and video editing to consulting and coaching. It handles payments, client communication, and order management so you can focus on delivering great work.
Set up your Legiit profile with clear service descriptions and pricing. Then, share your Legiit link in your LinkedIn posts, articles, and profile summary. When potential clients see your expertise on LinkedIn, they can quickly book your services without complicated back-and-forth. This direct connection between your content and your income stream makes it easy to start earning immediately.
- Create a Lead Magnet and Build Your Email List
LinkedIn gives you visibility, but your email list gives you control. Create a free resource that solves a specific problem for your audience, such as a checklist, template, or short guide. Mention this resource in your LinkedIn posts and include a link in your profile’s featured section.
Use a simple landing page with an email signup form. Once people join your list, you can promote your paid services, courses, or affiliate offers directly to them. Email converts better than social media because you own the relationship. Start collecting emails from day one, even if you only have a few hundred LinkedIn connections.
- Pitch Sponsored Content to Relevant Brands
Brands are actively looking for LinkedIn creators who can reach professional audiences. Once you have consistent engagement on your posts, start identifying companies that align with your niche. Look for brands that already sponsor content creators or run LinkedIn ads in your space.
Send a short pitch email that includes your LinkedIn metrics, audience demographics, and two or three content ideas tailored to their products. Include your rate or ask for their budget. Most brands prefer creators who come prepared with ideas rather than just asking for money. Even a small sponsorship deal can validate your work and lead to bigger opportunities.
- Launch a Paid Newsletter on LinkedIn or an External Platform
LinkedIn has a native newsletter feature that makes it easy to build a subscriber base. Start by publishing free newsletters consistently to prove you can deliver value. After you’ve built a few hundred or thousand subscribers, consider moving to a platform like Substack or Beehiiv where you can charge for premium content.
Offer exclusive insights, case studies, or tools that go beyond what you share in regular posts. Price your newsletter affordably at first, around five to ten dollars per month, and raise rates as you add more value. Promote each free edition on your LinkedIn feed to attract new subscribers, and convert a percentage of them to paid over time.
- Sell a Digital Product Like a Course or Template Pack
Digital products scale better than services because you create them once and sell them repeatedly. Identify a problem your LinkedIn audience talks about often, then build a solution. This could be a video course, a set of templates, a workbook, or a resource library.
Use platforms like Gumroad, Teachable, or Stan Store to host and sell your product. Share snippets of the content on LinkedIn to demonstrate its value. For example, if you’re selling email templates, post one free template and mention that your full pack includes 50 more. Price your first product accessibly to get early sales and testimonials, then build on that momentum.
- Offer Group Coaching or Cohort-Based Programs
One-on-one coaching has an income ceiling because you trade time for money. Group coaching lets you serve multiple clients at once while still providing personalized support. Create a structured program that runs for four to eight weeks with weekly live calls, assignments, and a private community.
Promote your program through LinkedIn posts that highlight success stories or share the transformation your clients experience. Use a simple application form to qualify participants and ensure they’re a good fit. Charge per person and aim for groups of ten to twenty. This model gives you higher earnings per hour while helping more people.
- Partner with Other Creators for Joint Ventures
Collaboration multiplies your reach without requiring a huge ad budget. Find creators in complementary niches who share your audience but aren’t direct competitors. For example, if you teach LinkedIn strategy, partner with someone who teaches personal branding or copywriting.
Create a joint webinar, co-authored guide, or bundle of services that you promote to both audiences. Split the revenue based on effort or audience size. This works especially well when both creators already have engaged followings. The key is to make the collaboration genuinely valuable so both audiences benefit and are more likely to buy.
- Monetize Through Affiliate Marketing in Your Content
Affiliate marketing lets you earn commissions by recommending products and services you already use. Sign up for affiliate programs related to your niche, whether that’s software tools, online courses, or business services. Focus on products you genuinely believe in so your recommendations feel authentic.
Share these tools naturally in your LinkedIn posts, articles, and comments. For example, if you mention a project management tool that helped you stay organized, include your affiliate link. Always disclose that you earn a commission. Track which products your audience responds to and double down on those. Affiliate income can become a steady stream as your content library grows.
- Run Paid Workshops or Masterclasses
A live workshop gives you the chance to teach in depth and charge a premium for the experience. Pick a specific skill or topic your audience struggles with and design a two-to-four-hour session that delivers immediate results. Include live Q&A, hands-on exercises, and actionable takeaways.
Promote your workshop on LinkedIn for two to three weeks before the event. Create posts that tease the content, share testimonials from past participants, and explain exactly what attendees will walk away with. Use platforms like Zoom for delivery and Eventbrite or Stripe for payments. Record the session and offer it as a bonus or sell it separately afterward.
- Build a Membership Community for Recurring Revenue
Membership communities create predictable monthly income and deepen your relationship with your audience. Offer ongoing value like monthly coaching calls, exclusive content, a resource library, and peer support. Platforms like Circle, Mighty Networks, or even a private LinkedIn group can host your community.
Charge a monthly fee that reflects the value you provide, typically between twenty and one hundred dollars depending on your niche and what’s included. Promote your community by sharing wins and testimonials from current members. The goal is to retain members long-term by consistently delivering value and fostering real connections. Even fifty paying members can generate meaningful income.
Turning your LinkedIn presence into real income doesn’t require a massive following or complex funnels. It requires clarity about what you offer and consistency in showing up for your audience. Pick one or two strategies from this list that match your strengths and start testing them this week. As you gain traction, you can layer in additional income streams. The creators who win on LinkedIn are the ones who take action, learn from feedback, and keep refining their approach. Your expertise has value, and these practical steps will help you prove it.