14 Hidden Video Marketing Services Every Business Needs (But Nobody Talks About)
When most people think about video marketing services, they picture the big-name platforms and well-known agencies that dominate search results. But some of the most effective video marketing tools are quietly working behind the scenes, helping businesses get results without the massive price tags or steep learning curves. This list focuses on those overlooked services that deliver real value. Whether you’re a small business owner or part of a growing company, these options can fill gaps in your marketing strategy that you might not even know exist.
- Legiit for Freelance Video Services
Legiit connects businesses with skilled freelancers who specialize in video marketing, from scriptwriting and animation to editing and promotion. Unlike other freelance platforms, Legiit focuses specifically on digital marketing services, which means you’re working with people who understand how videos fit into broader marketing goals. The platform makes it easy to find specialists for specific tasks like creating YouTube thumbnails, writing video sales letters, or optimizing video content for search engines. You can browse portfolios, read reviews, and hire someone quickly without the overhead of traditional agencies. For businesses that need flexible, project-based video help without long-term contracts, this platform offers a practical middle ground between doing it yourself and hiring a full-service agency.
- Kapwing for Collaborative Video Editing
Kapwing is a browser-based video editor that makes collaboration simple, especially for teams working remotely. You can edit videos together in real time, leave comments on specific frames, and make changes without downloading heavy software. The platform handles everything from basic trimming and resizing to adding subtitles and removing backgrounds. What makes Kapwing stand out is how it simplifies the feedback loop. Instead of sending files back and forth through email, everyone works on the same project link. This saves hours of confusion and keeps your video projects moving forward.
- Loom for Internal Communication Videos
Loom specializes in quick screen recordings with webcam overlays, perfect for internal training, product demos, and customer support. Many businesses overlook Loom because they think of it as just a screen recorder, but it’s actually a powerful marketing asset. You can create personalized video messages for leads, record walkthroughs of your product for prospects, or build a library of training videos that reduce support tickets. The videos are instantly shareable with a link, and viewers can watch at their own pace. Loom also provides analytics so you know who watched your videos and for how long, which helps you follow up at the right time.
- Descript for Audio-First Video Editing
Descript treats video editing like editing a text document. You upload your video, it transcribes everything automatically, and then you edit by deleting words from the transcript. The video adjusts to match your edits. This approach is incredibly fast for content creators who record interviews, podcasts, or talking-head videos. Descript also includes tools for removing filler words, adding screen recordings, and even creating AI voice clones for quick corrections. If your videos rely heavily on spoken content, this tool changes how quickly you can go from raw footage to polished final product.
- Headliner for Audiogram Creation
Headliner turns audio clips into shareable videos with waveforms, captions, and branded visuals. It’s designed for podcasters and audio content creators who want to promote their episodes on social media. The service automatically generates square or vertical videos that work well on Instagram, Facebook, and LinkedIn. You can customize colors, fonts, and layouts to match your brand, then export videos in minutes. Many businesses sit on valuable audio content like webinars, interviews, or podcast episodes but don’t know how to repurpose it for social media. Headliner solves that problem with minimal effort.
- Pictory for Blog-to-Video Conversion
Pictory takes your written content and converts it into short videos automatically. You paste in a blog post or article, and the tool pulls out key points, finds relevant stock footage, and adds text overlays. The result is a video summary that you can share on social media or embed on your website. This is particularly useful for businesses with a content library who want to reach audiences that prefer video over reading. Pictory also offers a feature that turns long videos into short clips, which helps when you need to create multiple pieces of content from a single recording.
- Animoto for Quick Social Media Videos
Animoto provides simple drag-and-drop templates for creating social media videos fast. It’s not trying to be a professional editing suite. Instead, it focuses on helping non-designers make clean, branded videos for platforms like Facebook, Instagram, and Twitter. You can start with a template, swap in your photos or video clips, add text and music, and export in minutes. The library includes templates for product announcements, testimonials, event promotions, and more. For small businesses that need to maintain a consistent social media presence without hiring a designer, Animoto removes most of the friction.
- Zubtitle for Automatic Captioning
Zubtitle adds captions to your videos automatically and makes them look good. Most social media videos are watched without sound, so captions are essential for getting your message across. Zubtitle transcribes your video, lets you edit the captions for accuracy, and then burns them into the video with customizable styles. You can adjust fonts, colors, and positioning to match your brand. The service also includes options for adding headlines, progress bars, and logos. It’s a focused tool that does one thing really well, and it’s much faster than manually adding captions in a traditional editor.
- Biteable for Explainer Videos
Biteable specializes in animated explainer videos using pre-made scenes and characters. You choose a template, customize the text and colors, and the platform handles the animation. This works well for businesses that need to explain how their product or service works but don’t have the budget for custom animation. The templates cover common business needs like onboarding, product demos, and social media ads. While the library is limited compared to hiring an animator, it’s a practical option when you need something quickly and your budget is tight.
- Wistia for Video Hosting with Marketing Features
Wistia is a video hosting platform built specifically for businesses, not entertainment. Unlike YouTube or Vimeo, Wistia gives you detailed analytics about who’s watching your videos, how long they watch, and which parts they rewatch or skip. You can add email capture forms directly into your videos, create clickable calls to action, and even A/B test different thumbnails. The platform also keeps viewers on your website instead of sending them to YouTube where they might get distracted by other content. For businesses serious about using video to generate leads and sales, Wistia provides tools that consumer platforms don’t offer.
- Bonjoro for Personalized Video Messages
Bonjoro helps you send personalized video messages to customers and leads at scale. When someone signs up for your service or makes a purchase, Bonjoro notifies you and makes it easy to record a quick welcome video from your phone. These personal touches build stronger relationships and improve retention. The app integrates with most CRM and email platforms, so you can automate when you get notified but keep the video messages personal. Studies show that personalized videos significantly increase engagement compared to standard emails, and Bonjoro makes the process simple enough to do daily.
- Vidyard for Sales Teams
Vidyard is designed for sales professionals who want to use video in their outreach. You can record quick video messages, embed them in emails, and see when prospects watch them. The platform integrates with sales tools like Salesforce, HubSpot, and Outreach, so video activity appears alongside other prospect interactions. Vidyard also offers features like video landing pages and calls to action that help turn views into meetings. For B2B companies where personal connection matters, adding video to cold outreach and follow-ups can dramatically improve response rates. Vidyard makes this process repeatable and trackable.
- Camtasia for Detailed Tutorial Videos
Camtasia is screen recording and editing software that works well for creating detailed tutorial and training videos. While it’s more complex than browser-based tools, it offers precise control over every element of your video. You can record your screen and webcam simultaneously, add callouts and arrows to highlight specific areas, and include quizzes or interactive elements. Camtasia is particularly useful for software companies that need to create in-depth product documentation or training programs. The one-time purchase model also makes it cost-effective for businesses that produce a lot of tutorial content regularly.
- Rev for Professional Transcription and Captioning
Rev provides human transcription and captioning services at reasonable prices. While automated tools have improved, human transcriptionists still deliver higher accuracy, especially with technical terms, accents, or poor audio quality. Rev offers quick turnaround times and integrates with video editing platforms so you can easily add the transcripts or captions to your projects. Accurate transcripts also help with video SEO, since search engines can index the text content of your videos. For businesses producing important video content like webinars, interviews, or educational series, professional transcription ensures your message is clear and accessible to everyone.
Video marketing doesn’t require massive budgets or famous agencies to work well. These lesser-known services solve specific problems efficiently, whether you need quick edits, better captions, or ways to personalize your outreach. The key is matching the right tool to your actual needs instead of defaulting to whatever service has the biggest marketing budget. Start with one or two of these options that address your biggest video challenges, and build from there. You’ll likely find that the tools nobody talks about are exactly what your business needs to move forward.